Driving traffic to the website is one of the biggest challenges faced by businesses today. Tough competition, constant changes to search engine algorithms and lack of knowledge of traffic building techniques are some factors that contribute to this.
Discussed below are 55 effective ways you can use to drive traffic to your company?s website. ?You can benefit from these techniques whether you sell products online or use your website to promote your business. A majority of the methods focus on inbound marketing techniques to drive traffic.
Here are 55 effective ways to increase website traffic:
1. Add a Self-hosted WordPress blog to your website and post frequently.
2. Submit guest posts on other influential websites and blogs relevant to your niche. Make sure to include a link in your byline.
3. Use free Backlink analysys tools such as Opensite Explorer to analyse backlinks and explore new linking opportunities. This will improve search engine rank and also result in direct referral traffic.
4. Perform market research or conduct a study on a topic relevant to your niche. Publish the results on your website. Studies can attract tons of backlinks and referral traffic.
5. Make sure all website content is appropriately optimised with the right keywords so your content can be found easily on search engines. This is one the oldest SEO principles that still applies today. Use optimised Meta tags, headings, bold text, image descriptions and other optimisation techniques.
6.? Start a newsletter with the help of services such as FeedBurner, Mail Chimp or Aweber.
7.? Start an Email series on your website with the help of an auto-responder servise like Aweber.com.
8.? Create a free eBook on a topic relevant to your niche and promote it on several sources including your website. Make sure to add a link to your website.
9.? Share links to your website or blog content on your Facebook Page.
10. Tweet your website content regularly and make sure to include a link.
11. Use Tools to Post your content to multiple social networks at once.
12. Use Buffer to schedule your Social media postings at times that drive that most engagement
13. Use tools like HootSuite or Div.lr to autopost content from your website?s RSS feed to your social profiles
14. Record videos and publish on several sites including You Tube and Vimeo. Make sure to include a link to your website in video description or annotations.
15. Start a content series on your website e.g. Tip of the week or Best designs of the week. It is a great way to generate repeat traffic.
16. Start a Facebook page on your blog / business name. Update it daily.
17. Hold contests or give-aways to increase subscribers and website traffic.
18. Comment on blogs relevant to your niche and make sure to include your website link in the comment form. Repeat this process at least once every week.
19. Post on high ranking forums in your niche. Make sure to include a link to your website and blog in your forum signature.
20. Put effort into connecting with influential users on social media. Getting an influential user to share your content can generate tons of traffic to your website.
21. If your advertising budget permits, consider Pay per click advertising using Google Adwords
22. Look into Facebook Ads. It is more cost effective than other Pay per click methods including Google Adwords.
23.? Use sites like LiveJournal to write and publish niche content. Promote your business and website at the end and in your profile.
24.? Convert existing content into podcasts using free services such as Podomatic and promote on several podcast directories.
25. Share website content on popular social bookmarking sites such as Digg.com, Delicious and StumbleUpon.com.
26. Include your website and blog URL in your email signature.
27. Use free tools such as http://www.uptimerobot.com/ to monitor website?s uptime. Hosting downtime can lead to a reduction in traffic and negatively affects your search engine ranking.
28. Publish articles on leading article directories such as Ezine Articles.com and make sure to include your website link the author byline.
29. Use Google Keyword Tool to identify popular search terms and topics and write about them on your website. This will result in content that is in high demand and will attact a lot of traffic.
30. Make sure you have a mobile version of your website. A recent study has found that almost 2/3rd of small businesses have not got around to doing this. This can lead to significant loss in traffic.
31. Create pages on popular content sites such as Squidoo.com and HubPages.com. Include your website link and and syndicate your blog using the RSS module available on these sites.
32. Publish at least one press release every month on several free Press release websites.
33. Create a business listing on Google Places and add a link to your website.
34. Use popular user review sites like Yelp to generate interest in your website. Create a profile and encourage customers to leave reviews.
35. Add your website to several high ranking online business directories including DMOZ.org.
36.? Monitor Google Analytics regularly and refine your strategy continuously. Repeat this process regularly.
37. Take advantage of free classified ad websites like Gumtree and Craigslist to promote your website.
38. Leverage content curation sites like Paper.li or Scoop.it and share content from your website as well as from other sources.
39. Use multiple social networks. Don?t limit yourself to the top 4 networks i.e. Facebook, Twitter, LinkedIn and Google Plus. Studies show that sharing content on multiple sites drives 50% more engagement and traffic.
40. Leverage document sharing sites like Scribd and Docstoc.com. Make sure to include a link to your website in your documents.
41. Master the art of repurposing content. ?Reuse content as much as possible on as many sources as feasible. This will increase your reach and provide addition back-linking opportunities.
42. Post images on popular image sharing websites like Flickr. Make sure to? include a link to a relevant page on your website in image descriptions.
43. Start using Pinterest if you don?t already do so. Make sure to link your images to your website.
44. Create Infographics and publish on your website and on several inforgraphic galleries. Make sure to include a link to your website. Although it is time consuming, it is worth the effort
45. Focus on creating link bait resources on your website. This can attract tons of backlinks and referral traffic to your website for many years to come.
46. Take advantage of Question & Answers websites like Yahoo Answers or LinkedIn Answers. Respond to questions and leave a link to a relevant resource on your website where applicable. Only do this if a particular resource on your site is relevant, as these sites have strict editorial control.
47. Try Free Ad networks like bamifyads.com or miloads.com to promote your website and drive traffic.
48. Check your site regularly for broken links using services such as brokenlinkchecker.com or Xenu?s Link Sleuth Broken links can have a negatuve effect on your SEO and are easily avoidable.
49. Display your web site URL on all marketing material including printed ones such as letterheads and business cards.
50. Use coupons and deals to lure customers to your website. There are several coupon websites where you can promote your offers and attract customers.
51. Initiate QR code promotion to attract customers to your website e.g. by connecting it to a special offer.
QR codes are becoming an increasingly popular way for businesses to drive traffic to their website. Shoppers with smart phones can scan the code, which then instantly directs them to the company?s website. You can use free services such as QR.net to create your codes and get started.
52. Take steps to engage with users and build a community around your website. This will keep users coming back for more and encourage repeat visits to your website.
53. Consider launching your own Affiliate programme to help promote your products. This is a great way to boost sales and increase traffic to your website. You will have to pay a commission to affiliate but its only when a sale is made.
54. Take advantage of sponsored reviews or posts where other bloggers and publishers write a review promoting your business or your products on external websites. A small fee may apply but the results easily justify the investment.
55. ?Contact your customers and encourage them to link to your content from their website or share your link with their followers on social media. If your content adds value, it should be easy for them to participate in this initiative.
Conclusion:
Driving traffic to your website requires significant investment in time and resources. You can take advantage of the techniques above to increase traffic to your website. Most of these techniques are used successfully on this website.
What About You?
What methods do you use to drive traffic to your website? We would like to hear from you. Please add your response by leaving a comment below.
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Source: http://www.kronikmedia.co.uk/blog/increase-website-traffic/5464/
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