Wednesday, April 25, 2012

Study: Apple?s iOS And Mac Platforms Drive The Most Search Requests; Linux the Least, Says Chitika

looking glassGoogle is the undisputed search giant at the moment, with some 92 percent of all searches passing through its engines worldwide at the moment. But when it comes to what browsers seem to be driving the most search queries, Google's platforms, surprisingly, are not in the lead. According to research out today from the ad network Chitika, when analyzing web browsing traffic, Apple's iOS mobile platform drives the highest proportion of search queries: 54 percent of all iOS web traffic is devoted to search, the company says. Its Macintosh OS is the second-most search-friendly: some 48 percent of all web traffic on Macs is in the form of search queries. Both are well above the average percentage of search queries across all major platforms, which stands at 36 percent, says Chitika.

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